V-Lodge Master Class, Genre: Racing

In this installment of the Master Class series, we’ll cover racing games – which, of course, are mostly about cool cars and high speeds. While simulations are a good tool for showcasing brand superiority, and sports games are good for increasing brand awareness, racing games combine both in a particularly nice in-game advertising platform. Read more...

V-Lodge Master Class, Genre: Shooter

In this series of articles, we are going to conduct more in-depth analysis of in-game advertising and product placement using real-life examples from different genres. We begin with the popular shooters genre that, although very conservative, continues to amaze players with new games now and then. Read more...

V-Lodge News Roundup

Mobile in-game ads on the quick rise, with NeoEdge, Hovr, and Nokia jumping in. Sony plans dynamic in-game ads for its PS3-based Second Life rival. V-Lodge welcomes new members and commercial collaboration offers. Read more...

The History of In-Game Ads So Far, Part III

This article continues the previous installments, The History of In-Game Ads So Far, Part I and Part II. The complete set of History articles is now available as PDF. Read more...

V-Lodge News Roundup

Google acquires Adscape Media, invasion into Second Life continues, expectations for online and mobile media are high. Read more...

The History of In-Game Ads So Far, Part II

The market of advertising weaved into games is so underdeveloped right now that the mere idea seems novel to many. The notion of using games as an ad transport makes people ask obvious questions. Is this serious? Has anyone done anything like that? How do you do it? And are the results worth it? Read more...